Our work

Our work is informed by  over 60 years of experience. Allyson Woodrooffe works in visual design, and her background in making films and stained glass gives a creative edge to the look of her projects. She is also a recently trained CTI coach.

Philip Shepherd is the writer of the team, and the cadence of his words never strays too far from the clarity of the spoken word – informed by his background in writing for theatre and television. word.com also has a fabulous array of illustrators, fellow designers, printers and service bureau contacts to assist with any project, large or small.

Some of the kinds of work we do:


Together with our colleague Sandra Wood, we recently launched the Toronto Island Ferry Finder, the first of many of our iPhone app creations.

posters / bus shelters / flyers

We have created over 30 posters for AstraZeneca, several of which we adapted for use on bus shelters and inside buses. Work for regular clients such as The Feldenkrais Centre, The Cranial Therapy Centre and the Rectory Café, includes flyers, ads and other promotional pieces.

identity / letterhead

Clients include Practical Resolutions Inc, Interwood Direct, Audrey Demers, Sharona Freudmann and Exacta Communications.

promotional pieces / corporate fact sheets

We have written, designed and produced over 20 Corporate Fact Sheets  for the investment community. We have produced a series of 20 promotional pieces for Toronto Public Helath. In such projects, the writing and design work hand-in-hand to present information in a clean and concise manner that puts the story front and centre.


word.com both creates and maintains websites. Past projects cover a wide variety of styles and looks to match a client’s needs, which have ranged from ecommerce platforms to sites to showcase an artist’s portfolio. We have also managed Google Adwords campaigns and Search Engine Optimization. We also specialize in creating client-managed websites, which enable the client to easily update and amend content for themselves.

book design

word.com won an international American Design Award for its book cover for New Self, New World, by Philip Shepherd. word.com also designed the inside of the book, which has been praised for its crisp, clean layout. The book itself, incidentally, has been hailed as “a masterpiece”.

writing / editing

The range of writing projects we have undertaken includes a CBC documentary, magazine articles, press releases, plays, grants, educational pieces and more. We also offer sophisticated editing skills that can bring more clarity and readability to any piece of prose. We have edited books, academic essays, business letters, speeches and magazine articles.

presentation coaching

Philip has worked with CEO’s, Presidents and university professors to hone their presentation skills – whether they are delivering a speech or giving a television or radio interview. His background as an actor, director and teacher enable him to simplify the presentation for clients, putting them at ease and helping them deliver their message in an engaging, relaxed and lively manner.

mac computer training

Allyson’s patient style helps you understand how to get more from your computer, more easily, and feel comfortable doing the tasks you need to do on it.

Contact us about any of our services!

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